Southern Steel Engineers, Tyler Sease Story

Southern Steel Engineers has industry-leading technical expertise; however, the company struggled to communicate their unique value proposition effectively to their target audience. This included overcoming a lack of visibility and engagement on digital platforms, where they wanted to reach decision-makers in the steel fabrication and structural detailing industries. To address this, we crafted a video that highlighted their founder’s experience working closely with detailers and fabricators, emphasizing the company’s deep knowledge of their client’s needs.